Meet Our Inside Sales Representative for the U.S. Midwest Region, David Stevens

We take pride in our team members who help our company deliver an excellent customer experience. We enjoy spotlighting employees who play an integral role in our business and make a difference every day. Today we chat with David Stevens, our Inside Sales Representative for the U.S. Midwest region. David brings 30 years of experience in the AIDC industry to his role and enthusiasm for printer technology.

Tell us about your experience and expertise in the AIDC industry.

David: I’ve been working in the AIDC industry since 1992, and I’ve worked for both manufacturers and resellers. Over this 30-year period, I gained much experience with a variety of AIDC companies and products, which has expanded my ability to grasp technical information and easily explain it to customers. I’ve sold printers, handheld computers and scanners, RFID solutions, consumables, service agreements, labeling software, and custom solutions. I’m experienced in a range of industries, from manufacturing to transportation and logistics, as well as healthcare, warehousing, and retail. This broad scope of industry experience has helped me tremendously in my role with TSC Printronix Auto ID.

What is your role with TSC Printronix Auto ID?

David: My position is inside sales for the Midwest region of the U.S. My daily tasks include providing sales support to key Value-Added Resellers (VARs) and end users. I gather their requirements via phone or email and based on the information they provide, I develop detailed price quotes to help them make buying decisions. I work daily in the Salesforce CRM tool to create opportunities and track them, ensuring that all my prospects receive what they need in a timely manner. Doing this job well requires great organizational skills, as I need to track and provide ship dates, tracking numbers, product availability, competitor product comparisons, and renew service agreements. It’s rewarding when customers receive their products and find that the solution delivers an excellent ROI.

What is the most rewarding part of your job?

David: I really enjoy providing solutions for the partner channel. Supply chain issues have created delays within the industry, but that also has presented an opportunity for me. I have been able to get customers to replace competitive products with compatible TSC Printronix Auto ID products. Solving long lead times, developing creative alternatives with supply chain backups, and creating positive end user experiences has helped us continue to build trust with our resellers.

What do you like best about working for TSC Printronix Auto ID?

David: It is always the people that make the difference, and this company has a great team. I’m able to provide technical support in collaboration with our subject matter experts, solving customer issues in a timely manner. Sales management here allows flexibility with pricing and providing demo equipment to partners and end users for evaluation, which makes it easier to provide solutions. The engineering team delivers well-made, reliable products that give partners the confidence to quote with their best customers.

What is something people do not know about you?

I enjoy golfing on the weekend, and I’ve gotten two holes in one! I also enjoy spending time with my children. I have one daughter and two sons. My daughter and older son graduated from the University of Illinois. My youngest son just received his master’s degree from the University of Alabama—Roll Tide!