Introducing Our New Business Development and Distribution Channel Manager, Fernando Ruiz

TSC Printronix Auto ID is pleased to announce the addition of Fernando Ruiz as the new Business Development and Distribution Channel Manager in Mexico. This new hire demonstrates the company’s growth in the region and commitment to providing exceptional support for its thermal printing solutions.  

Fernando’s role brings additional support and coverage for Mexico and will strengthen our business in the region. In his new role, Fernando will cultivate existing partnerships with our value-added distributors and seek out new sales opportunities.

For the past fifteen-plus years, Fernando has worked in the AIDC industry and has managed large multinational accounts in the mobility space. He has also held several sales management positions in Fortune 500 companies like Dover Corporation and Honeywell.

With extensive experience in the AIDC industry, I am confident that Fernando will help us further expand our footprint in Mexico” said Rebeca Portela, Director of Sales, LATAM. “His strong relationship building skills and field experience will benefit our customers in Mexico and allow us to maintain a high standard of service and strong customer support.”

A key competitive advantage for TSC Printronix Auto ID has always been their people and the high level of support they provide to customers. With the addition of Fernando, the company is delivering on its goal to be a leader in the Auto ID industry in the region.

Please join us in welcoming Fernando to the team and wishing him success in his new role.