Rebeca Portela Named New Director of Sales for LATAM, Exemplifying Our Commitment to the Latin American Market

Rebeca Portela Named New Director of Sales for LATAM, Exemplifying Our Commitment to the Latin American Market

We’re excited to announce that our Territory Manager, Rebeca Portela, has been promoted to the new Director of Sales for LATAM at TSC Printronix Auto ID. This promotion exemplifies her dedication to the region and the tremendous growth our company is experiencing in Latin America. Portela’s promotion represents our continued commitment to serving its customers in the region with exceptional service for its printers, solutions, and other offerings.

Following up on the success TSC Printronix Auto ID had last year in LATAM, combined with post-Covid Auto ID market recovery and growth expectations in the region, the next few years are very promising.

Kevin Aie, TSC Printronix Auto ID CEO, Americas, talked more about the importance of Portela’s leadership in a recent press release: “With [Portela’s] extensive experience in the AIDC industry and working as a successful territory manager for TSC since 2018, we are confident she is the right leader to help us solidify growth in the Latin American market. Her ability to create and execute strategic plans, her proven TSC track record and channel experience, combined with her extensive AIDC industry knowledge, will help us to build a strong foundation for future growth.”

Responding to Change and Superior Customer Service

Nimbleness combined with outstanding attention to customer service positioned the company for growth in the Latin American region. Distributors and customers commended TSC Printronix Auto ID for exemplary management of supply chain issues and component shortages, despite a year of record challenges.

“2021 was an amazing year for us in Latin America with forward growth and attention to customer concerns that enabled us to gain market share. Now with our new structure, we are going to write the next chapter of TSC Printronix Auto ID in Latin America, and I will lead a team of highly skilled professionals to realize our vision of being the industry leader,” said Portela, in the press release announcement. She added that the new role reflects the company’s commitment to expand in the region with agility, aligning with its overall goal to be a top provider in the Auto ID industry.

The company’s success is built upon a wide-ranging portfolio of innovative and robust products with negligible failure rates. By providing reliable, high quality products to the market, Portela and her team are able to stay laser-focused on customer relationships.

Dedicated to Innovation and Quality Across the Globe

TSC Printronix Auto ID is dedicated to bringing customizable, innovative and high quality reliability in its solutions to markets worldwide. To learn more about our solutions or to work with us, contact your local representative or visit us online at